Post by account_disabled on Jan 24, 2024 23:08:44 GMT -6
Triggered emails have a 70% higher open rate than traditional emails and a 152% higher click-through rate. This feature can and should be used to increase sales. SendPulse marketers talked about effective trigger mailings for ecommerce, and also shared tips on setting them up and clear examples from famous brands. Reading time: 14 minutes 1. Welcome Series 2. Abandoned cart 3. Post-breeding series of letters 4. Cross-sell letters after purchase 5. Mailing to clients on a special date 6. Reactivation series of trigger letters Summary Trigger mailing is an automatic series of letters that are activated after specific user actions on the site or in the mailing list. You create a specific scenario, such as cart abandonment.
After a visitor Fax Lists adds an item to the cart but does not check out, the trigger is fired. After some time, the user receives an automatically generated email inviting him to complete the purchase. Advantages of trigger email campaigns for an online store : building long-term relationships with the client - trigger letters can renew clients’ interest in purchases. increasing loyalty - such mailings are personalized and take into account the interests of users. long operating time - triggers can work for years, working out once configured events. Now let’s move on to examples of mailings for various types of triggers and see how brands implement them. Also on our website you will find free online store newsletter templates. 1.
Welcome Series A welcome or welcome newsletter is launched immediately after user registration and usually includes several emails. Its goal is to build client trust and loyalty. According to statistics , online stores using welcome chains receive 13% more profit. A series of welcome emails increases the chances of leading the client to the target action. This is also an opportunity to tell about the company and products in a structured manner without overloading the subscriber with information. welcome newsletter Don’t delay the mailing – the email from the online store should be sent immediately. Welcome emails sent in real time show an open rate of 88% . Send them in a chain of three to four messages.
After a visitor Fax Lists adds an item to the cart but does not check out, the trigger is fired. After some time, the user receives an automatically generated email inviting him to complete the purchase. Advantages of trigger email campaigns for an online store : building long-term relationships with the client - trigger letters can renew clients’ interest in purchases. increasing loyalty - such mailings are personalized and take into account the interests of users. long operating time - triggers can work for years, working out once configured events. Now let’s move on to examples of mailings for various types of triggers and see how brands implement them. Also on our website you will find free online store newsletter templates. 1.
Welcome Series A welcome or welcome newsletter is launched immediately after user registration and usually includes several emails. Its goal is to build client trust and loyalty. According to statistics , online stores using welcome chains receive 13% more profit. A series of welcome emails increases the chances of leading the client to the target action. This is also an opportunity to tell about the company and products in a structured manner without overloading the subscriber with information. welcome newsletter Don’t delay the mailing – the email from the online store should be sent immediately. Welcome emails sent in real time show an open rate of 88% . Send them in a chain of three to four messages.