Post by account_disabled on Feb 28, 2024 3:46:42 GMT -6
Over the years, Google has explored many ways to detect the "freshness" of content, and consequently reward it with a high ranking. In order for the contents of your site or blog to be detected by Google as fresh, it is necessary to give consistent signals and avoid slip-ups. In this post we list the techniques to adopt to signal to Google that your content is fresh, and how to prevent possible problems if your site does not update often. GOOGLE PLACES A LOT OF ATTENTION ON THE FRESHNESS OF THE INFORMATION YOU PUBLISH In 2003, Google engineers registered a patent called "information retrieval based on historical data", which at the time had thrown the SEO world into turmoil.
The patent not only made it clear what was going on in the heads of Google's engineers at the time, but also gave a glimpse of the path that Google's algorithm would follow in the years to come. First of all, it should be kept in mind that Nepal Phone Number although there are many Google patents describing these techniques, we have no absolute guarantees of how Google uses them in its algorithms. That is, we can't be 100% certain, but the evidence suggests that Google may be using some, perhaps many, of these techniques to rank search results according to content freshness. EACH QUERY REQUIRES RESULTS WITH CONTENT OF DIFFERENT FRESHNESS The first thing to understand is that different searches have different needs for freshness in content.
As a result, Google assigns a measure of freshness to each of your pages, and evaluates this value based on the type of search requested. The types of research that may involve a freshness assessment can be classified into three classes: Recent events or current topics “Notav Turin protest” “Pogba sale”) Recurring and regular event "Serie A rankings" "Xfactor selections" "Luxottica balance sheet") Frequent updates “best smartphone” “volkswagen golf reviews”) Google can determine exactly which searches require fresh content or not. This decision is made by Google's algorithm by monitoring the web and its own data archives, examining the following factors: Daily search volumes: The query may be for a particular event currently happening ( “Japan earthquake”) and a search on that topic requires fresh content.
The patent not only made it clear what was going on in the heads of Google's engineers at the time, but also gave a glimpse of the path that Google's algorithm would follow in the years to come. First of all, it should be kept in mind that Nepal Phone Number although there are many Google patents describing these techniques, we have no absolute guarantees of how Google uses them in its algorithms. That is, we can't be 100% certain, but the evidence suggests that Google may be using some, perhaps many, of these techniques to rank search results according to content freshness. EACH QUERY REQUIRES RESULTS WITH CONTENT OF DIFFERENT FRESHNESS The first thing to understand is that different searches have different needs for freshness in content.
As a result, Google assigns a measure of freshness to each of your pages, and evaluates this value based on the type of search requested. The types of research that may involve a freshness assessment can be classified into three classes: Recent events or current topics “Notav Turin protest” “Pogba sale”) Recurring and regular event "Serie A rankings" "Xfactor selections" "Luxottica balance sheet") Frequent updates “best smartphone” “volkswagen golf reviews”) Google can determine exactly which searches require fresh content or not. This decision is made by Google's algorithm by monitoring the web and its own data archives, examining the following factors: Daily search volumes: The query may be for a particular event currently happening ( “Japan earthquake”) and a search on that topic requires fresh content.