Post by ivykhan885 on Mar 7, 2024 3:07:12 GMT -6
To create successful advertising campaigns, it is not enough to be creative and original; first of all you need to know the product or service you want to promote and the target to which you want to propose the product in question. The preliminary phase of the study is fundamental for the success of an ADV campaign . Take advantage of personalized consultancy with Ediscom now, you will be able to increase your customers and the performance of your campaigns . For more information contact us now. ADV campaigns: Nielsen study results Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION But how do we evaluate its real effectiveness , in short, if we have achieved the objective? To answer this question, we are helped by Nielsen , one of the world's leading companies in the creation of reports, market research and data analysis. The Dutch company transplanted to the United States has in fact published.
a study collecting data from the third quarter of 2018 in 34 countries around the world. The Nielsen Digital Ad Ratings has thus made it possible to identify the standard benchmarks for the evaluation of digital campaigns created specifically on the target audience and target. The report was created taking into account age and gender demographics and the breadth of the age range covered by Australia Telegram Number Data target audience, both on desktop and mobile. The reference parameter , based on the average of the entire digital market, is the percentage of impressions distributed to the reference target out of the total impressions of a specific advertising campaign. Regarding this, Nielsen itself makes an important clarification: although the chances of reaching high percentage rates of one's target are high, it is equally difficult to reach 100% , that is, to address a campaign exclusively to one's target audience. . Having said this.
let's now analyze some reference benchmarks identified by the study in question, giving a practical example. Reference benchmark according to the Nielsen study Let's say your campaign with a target audience of 25-54 achieved an impression rate of 70% . This means that 70% of all impressions targeting audiences aged 25-54 across all digital devices were actually delivered to audiences in this age range. Then comparing this data with the total average percentage on the current 25-54 target, of 65%, we deduce that the performance of the campaign is 5% higher than the reference benchmark for this demographic segment. Before closing, below we report the age ranges created by Nielsen itself, based on the breadth of the target of interest of the campaigns: Broad (wide): over 30 years (example: 18 +) Medium (medium): 16- 30 years (example: 25-54) Narrow (narrow): less than 15 years.
a study collecting data from the third quarter of 2018 in 34 countries around the world. The Nielsen Digital Ad Ratings has thus made it possible to identify the standard benchmarks for the evaluation of digital campaigns created specifically on the target audience and target. The report was created taking into account age and gender demographics and the breadth of the age range covered by Australia Telegram Number Data target audience, both on desktop and mobile. The reference parameter , based on the average of the entire digital market, is the percentage of impressions distributed to the reference target out of the total impressions of a specific advertising campaign. Regarding this, Nielsen itself makes an important clarification: although the chances of reaching high percentage rates of one's target are high, it is equally difficult to reach 100% , that is, to address a campaign exclusively to one's target audience. . Having said this.
let's now analyze some reference benchmarks identified by the study in question, giving a practical example. Reference benchmark according to the Nielsen study Let's say your campaign with a target audience of 25-54 achieved an impression rate of 70% . This means that 70% of all impressions targeting audiences aged 25-54 across all digital devices were actually delivered to audiences in this age range. Then comparing this data with the total average percentage on the current 25-54 target, of 65%, we deduce that the performance of the campaign is 5% higher than the reference benchmark for this demographic segment. Before closing, below we report the age ranges created by Nielsen itself, based on the breadth of the target of interest of the campaigns: Broad (wide): over 30 years (example: 18 +) Medium (medium): 16- 30 years (example: 25-54) Narrow (narrow): less than 15 years.