Post by account_disabled on Dec 31, 2023 22:00:55 GMT -6
According to the Influencer Market Research Report from Business Insider Intelligence, it was found that in 2022 the influencer market will have a value of up to 5 billion USD. But the Gen Z group, or people around the age of 20, are starting to feel tired of following influencers or people with influence in the world. Online thoughts in reviewing or posting products on social media On the other hand, Gen Z, or those in their 20s, trust or trust their colleagues who use and recommend products more. Because they are more sincere and are product users themselves and see influencers as tools in the world of marketing for various brands. %E0%B8%AD%E0%B8%B4%E0%B8%99%E0%B8%9F%E0%B8%A5%E0%B8%B9 As for using influencers as one of the strategies to drive online sales in 2016, the Chinese KOL market was valued at approximately $ 8.6 billion (58 billion RMB ) , and more than 70% of marketers in China announced an increase in their marketing budgets. their digital market in 2019 , but the situation does not look as bright as it should Currently, in China, there are more than 1 million influencers with more than 10,000 followers via social media. The next challenge for brands. How can they sell their products on Chinese social media channels? Without influential people Therefore, brands must adjust their marketing strategies. with more creativity Hashtag Marketing “ Hashtag ” In 2017, Twitter users generated more than 125 million hashtags per day. Therefore, hashtag marketing has incredible potential. And has become a powerful tool in marketing and at the same time a public relations medium for brands that should not be overlooked.
Reach Gen Z well with short messages. because it is a group of people They have a shorter attention span of 8 seconds on average compared to Millennials. Have an attention span longer than 12 seconds Hashtags help increase social media engagement and brand awareness. Can identify product strengths or draw users to participate with the brand Brand Collaboration with Influencers Telegram Number Data Each day there is 600,000 times as much visual and textual content , and only 80% of it is visible to them. Gen Z reads as little as 20% of content. good marketing strategy is what the brand does Collaboration with influencers to make brands more trustworthy It creates an image that influencers truly use the product or service. Because in the past, consumers were smart and realized that these influencers were sometimes not even product users. Live chat to drive sales Live chat is a strategy that can stimulate sales. Because it gives buyers the opportunity to chat or talk with brands selling products on the website. And when customers chat, they are 82% more likely to purchase products than those who don't chat. Like Alibaba Games and live chat are available.
And there are bots waiting to serve customers. For example, before the launch of Alibaba's 11.11 campaign, AliMe Shop Assistants' conversations with 100 million customers led to sales accounting for 15% of product volume , and the service helped brands reduce costs by up to 50%. % of service center expenses It is predicted that soon there will be many brands. Turning away from using influencers to forge a new path, making them more reliable and authentic to consumers. summarize Today's consumers are more intelligent, so Influencer Marketing or marketing using influencers. How to create good content that uses products and services? and published on various platforms such as Blog, Instagram, Facebook, YouTube are less trustworthy by consumers. This trend is not only occurring in China. In Thailand, this strategy is starting to become less effective because influencers are starting to have less influence on purchasing decisions.
Reach Gen Z well with short messages. because it is a group of people They have a shorter attention span of 8 seconds on average compared to Millennials. Have an attention span longer than 12 seconds Hashtags help increase social media engagement and brand awareness. Can identify product strengths or draw users to participate with the brand Brand Collaboration with Influencers Telegram Number Data Each day there is 600,000 times as much visual and textual content , and only 80% of it is visible to them. Gen Z reads as little as 20% of content. good marketing strategy is what the brand does Collaboration with influencers to make brands more trustworthy It creates an image that influencers truly use the product or service. Because in the past, consumers were smart and realized that these influencers were sometimes not even product users. Live chat to drive sales Live chat is a strategy that can stimulate sales. Because it gives buyers the opportunity to chat or talk with brands selling products on the website. And when customers chat, they are 82% more likely to purchase products than those who don't chat. Like Alibaba Games and live chat are available.
And there are bots waiting to serve customers. For example, before the launch of Alibaba's 11.11 campaign, AliMe Shop Assistants' conversations with 100 million customers led to sales accounting for 15% of product volume , and the service helped brands reduce costs by up to 50%. % of service center expenses It is predicted that soon there will be many brands. Turning away from using influencers to forge a new path, making them more reliable and authentic to consumers. summarize Today's consumers are more intelligent, so Influencer Marketing or marketing using influencers. How to create good content that uses products and services? and published on various platforms such as Blog, Instagram, Facebook, YouTube are less trustworthy by consumers. This trend is not only occurring in China. In Thailand, this strategy is starting to become less effective because influencers are starting to have less influence on purchasing decisions.